Saturday, July 27, 2013

Sirf 3 lakh!

There is a new ad for the Tanishq Inara collection (of diamond sets). There is a sister pair (one of them presumably a soon-to-be-bride) out shopping for diamonds and they ask the Tanishq guy for the latest collection and simply love the necklaces. The sister who is getting married asks the guy how much it costs and he says "Around 3 lakhs ma'am", to which the sister responds "Sun na, sirf 3 lakh ka hai, maine socha mehenga hoga". And the other sister makes some joke about it being expensive anyways since she is having to marry for it.

First time I saw the ad I was mildly amused. It seems that the point at which 3 lakhs stopped being "mehenga" just zipped past me without me noticing it ;) I don't know whom Tanishq is trying to target this ad at ;) It doesn't seem to be to the middle class nor to the super rich ;) maybe some category in between?

9 comments:

Random thots said...

3 lakhs is mehenga for the middle class but that would be sirf teen lakh for the super rich.Why is there a confusion in this matter?Usually diamonds are bought mostly by the super rich and Tanishq seems to target them

DivSu said...

For the super rich, there are bigger things to buy, like solitaires or huger diamonds like Shilpa Shetty;) the ad looks more "aspirational"

Anonymous said...

in north India this would be average these days for a significant portion of the middle class

DivSu said...

Hmm.. fair enough, the setting/girls look North Indian:)

Abhinav said...

Very True - Had it been South India, the case would have been different :

http://ab.nalv.in/lol/south-indian-bride-laden-with-gold-ornaments/

;)

DivSu said...

Abhinav-Ha!!

pAmELa said...

I was shocked when she said sirf 3 lakh.... if I was the ceo of my company I would not be spending 3 laks on a single piece of jewellery.. period...

Suchetha G Shetty said...

Which neklace is highest rate in inara collection?

DivSu said...

Sucheta - I do not work for Tanishq ;) I do not know !

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