The synergy?

I work for a router which gets deployed extensively in service provider networks so invariably I end up being a customer to my customer :) It was Comcast in the US and Airtel in India. Both are major customers for us.

Why this now?

Well, today I had an issue with broadband. (Or so I thought, actually it was just a loose connection). And the customer service was prompt and complete. Then it got me thinking about what we do when we have an issue at Airtel. Pretty much the same. We have to get on calls whether its day or night.

But the synergy exists in economics too ;)

Cisco sells to Airtel ----> Airtel sells to me -----> I get paid by Cisco :)

It is a wonder we make any profits ? :)